Australia Awards alumni from the Maldives take a selfie at a Return Home Workshop networking event
Social media has quickly become a part of professional and personal life for many. As an international student, you are probably already using platforms such as Facebook, Instagram or Twitter to keep in touch with family and friends back home and share snapshots of your new city and lifestyle as an Australia Awards scholar. But as well as being a great way to connect with your personal and professional networks, effective use of social media can also be valuable for personal branding.
Personal branding is about marketing yourself, your contributions and your professional attributes—helping the public, or your specific industry, understand more about you beyond your resume. Effective personal branding is a career development tool as it can position you for new academic, professional development or employment opportunities.
Social media can be used to both establish and strengthen your personal brand. Through promoting your attendance at events—especially high profile events or events of relevance to your studies or achievements—you can help others understand how you are actively engaged in the industry you are working in. Sharing interesting articles of relevance to your career or studies—or even better, work you have produced yourself—can help establish you as a thought leader.
As an Australia Awards scholar, you are encouraged to engage with the Australia Awards brand on social media both during your time in Australia and when you return home. Promoting your connection to the Australia Awards Program and its networks on social media is a helpful way to endorse your credibility and professional profile.
Using social media to highlight your connection to Australia Awards can also help promote Australia Awards opportunities to others, as well as help the Australian Government follow your story.
When you engage with Australia Awards on social media, the Australian Government is given the opportunity to gain an insight into what you’re up to while undertaking your Scholarship and may even repost your image, video or post on their social media channels. Australia Awards may also contact you for more information about your post with a view to developing it into a story for the website, newsletter or other resources.
Below are some dos and don’ts for engaging with Australia Awards on social media:
✔ Do acknowledge Australia Awards through using #AustraliaAwards
✔ Do acknowledge your home country
✔ Do consider messaging that is in the best interests of Australia, the Australian Government and your home country
✔ Do use clear, bright, interesting and impactful imagery
✔ Follow and interact with Australia Awards through the social media channels below:
✖ Don’t use the Australia Awards logo or the Australian Government’s logo
✖ Don’t criticise Australia Awards, the Australian Government or your home country in your messaging
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